Who is James?

I’ve spent about 20 years in marketing and comms, mostly leading teams, navigating change, and figuring out why humans do the things they do. Eventually I realised the bit I loved most wasn’t the campaigns — it was helping people feel clearer, braver, and more themselves. So I learnt to be coach, where I get to do that every day. 

I’m big on creating a conversation where people can say the thing they actually mean, and not feel like they’re being dragged through some heavy journey. I’m supportive, I’ll challenge you, and yes — I’ll probably make you laugh at least once in the journey. 

Outside work, my boyfriend, family, and mates are  We’re usually travelling, eating our way through East London, at a concert, musical or art gallery. 

Growing up wasn’t always the easiest — I didn’t always feel like I fited in — but figuring out how to embrace who I am is a big part of why I care so much about helping LGBTQ+ people lead with confidence.

When I need to reset, I head to my allotment in East London. Nothing sorts your head out like growing veg and avoiding slugs. And I’m always picking up random hobbies — I recently taught myself to sew, so now I’m making quilts and soft furnishings.

How can I help

Free LGBTQ+ Workshop

Join a free workshop that helps LGBTQ+ professionals recognise their strengths, build confidence and understand how their lived experience shapes the way they lead. All supportive and accessible for everyone.

121 coaching

6 session programme called Leading As You, to help you discover who you are as a leader, including your LGBTQ+ identity and a develop a realistic plan. And having fun along the way.

30 minute discovery call

You want to learn more about what coaching. Lets have a 30 minute chat to learn more about eachother and find out how coaching can help. No pressure.