Leading As You
A coaching programme for LGBTQ+ leaders who want to feel clearer, more confident and more themselves at work — without shrinking or second‑guessing.
Leading As You is designed to help you put to find your leadership journey thats right for you, even when you dont see other queer people like you.
It gives you a private space to understand yourself more deeply, make sense of the patterns you’ve picked up along the way, and build a leadership identity that actually feels like you. If you’re already thinking “this sounds like exactly what I need”, sign up now.
You start seeing yourself clearly
Most people have never had the chance to properly understand why they lead the way they do. Inside the programme, you finally get language for things you’ve always felt but never been able to explain — your strengths, your blind spots, your patterns of things you do, and core beliefs that shape your confidence.
You stop spiralling and start thinking straight
Overthinking is loud, especially when you’re queer in leadership and carrying the invisible load that many don't understand.
Coaching gives you someone who isn’t in your organisation, isn’t judging you, and iwho is only there to help you achieve your best. That neutrality gives you space to think differently, to see options you couldn’t see before, to imagine a future
You learn tools that actually work in real life
Not theory. Not fluffy worksheets. Actual tools you can use tomorrow morning. You’ll learn how to manage self‑doubt, communicate with more authority and set boundaries that protect your energy. These are the things that make you feel capable, calm and in control.
Leading For You is for you if...
You’ve ever rewritten an email five times because you don’t want to sound “too much”.
You’ve been praised for being calm, adaptable and helpful — but inside you’re exhausted from constantly managing how to be the person people want.
You’ve sat in meetings with something important to say, but talked yourself out of saying it.
You’ve wondered whether your LGBTQ+ identity is shaping how people see you — and whether you’re shrinking yourself without meaning to.
You’re tired of feeling stuck, tired of second‑guessing, tired of being the one who absorbs everything when pressure rises.
You want clarity. You want confidence. You want direction. And you want to feel like you again
Founding offer- £750 (should be £1,200).
If you’re already thinking “this sounds like me,”
A bit more about me
I’m James — a warm, grounded, plain English speaking coach who helps Queer leaders stop overthinking and start leading with clarity and confidence.
I have been a queer leader, without having LGBTQ+ role models that I could learn from, so I could be the leader that was right for me. I have changed myself to be a leader - and I wish I hadnt done that.
I grew up with deep shame about your sexuality and this impacted my life for many years.
I create a space where you can be honest, open and fully yourself — and where we can make real progress without it feeling heavy.
I’ll challenge you, support you, and help you understand yourself in a way that makes everything feel clearer. And yes we’ll have fun doing it.
Hear from people who have done it.
I was really struggling with motivation, and he helped me clean up the mess and put a clear plan in place.
He's super approachable and has a great way of picking up on things like body language, tone, and how you say things, and then digging deeper to get to the root of things. Highly recommend if you're feeling stuck or all over the place like I was!
Daniel Svancar
Business owner - Digital Marketing
Through coaching, James was instrumental in guiding me through a pivotal transitional period in my life. He helped me set ambitious yet attainable goals in key areas, fostering my professional and personal development. I always looked forward to our sessions; his personable approach combined with a strategic mindset truly helped me uncover the core objectives I wanted to achieve. I highly recommend him!
Georgie Swinbank
Head of Voluntary Fundraising
James was a brilliant coach and a real support during a period of change in both my work and personal life.
He’s friendly, approachable and asks the right questions to help you see things differently. I’d highly recommend him.
Tom Murtagh
Fundraising - St Barts Hospital Charity
James was a huge encouragement and helped me develop significantly through his coaching skills in my professional life. He was always approachable and created a safe environment, whilst challenging my thinking through insightful questions and observations. He brings fun and openness wherever he goes.
Laura Thomas
Account Director - Ackroyd
Why does leadership feel so heavy for LGBTQ+ people?
It’s not just you. And it’s not because you’re “not confident enough”.
Most LGBTQ+ leaders have spent years navigating workplaces where they’ve had to manage perception, soften parts of themselves, or work twice as hard to feel legitimate.
You’ve learned to read the room before you speak. You’ve learned to anticipate reactions before you act. You’ve learned to shrink, smooth, soften, and adapt — because it felt safer.
That’s not a personal flaw. It’s a survival strategy.
But it’s also why you feel stuck now.
You can’t build confident leadership on top of years of self‑protection. You have to understand it, unpick it, and rebuild something that actually fits you.
That’s where Leading As You™ starts changing things.
What actually changes inside
Leading As You?
After coaching LGBTQ+ leaders for years, I’ve noticed the same pattern over and over again:
You’re brilliant. You’re capable. You’re respected. But you’re carrying an invisible load that nobody else sees.
Leading As You helps you put that load down — and build leadership that feels grounded, confident and genuinely yours.
Here’s what shifts:
You finally understand yourself
You get clear on your strengths, identity patterns, beliefs and blind spots — the things that quietly shape your confidence and behaviour at work.
You stop fighting yourself and start backing yourself.
You learn tools that actually work
Not theory. Not fluff. Actual tools you can use tomorrow morning.
Tools to manage overthinking. Tools to communicate with authority. Tools to set boundaries that protect your energy. Tools to stay grounded under pressure.
You start feeling capable, calm and in control.
You stop spiralling
You get someone who isn’t judging you, isn’t in your organisation, and genuinely gets your world. You see your challenges from new angles. You see options you couldn’t see before. You stop overthinking and start thinking clearly.
You take action
Together, we build a simple, realistic plan for your next leadership step — something that fits your strengths, identity and goals.
You know exactly what you’re working towards and how to get there.
This is where people stop feeling stuck and start feeling like they’re actually going somewhere.
What you get
6 private 1:1 transformational coaching sessions
Support from an LGBTQ+ leader - who can spot the things you cant see.
A personalised leadership audit
Practical tools you can use immediately
A clear leadership direction
A realistic action plan
Your investment
Founding
Offer
£750
Full Price £1200
6 private coaching sessions
Personalised leadership audit
This is the lowest price Leading As You will ever be — for early clients who want to shape the programme with me and get the full experience before the price increases.
If you've made it this far....
What is stopping you? You’ve scrolled this far because something has landed. Something feels familiar. Something feels possible.
What are you waiting for?
Lets have a chat